Information about Cookies and Google Analytics

On this website we collect cookies from our visitors and use Google Analytics as an instrument for collecting information on how visitors use the website.

What is a cookie?

A cookie is a text file that when connecting to a website is saved on, and when revisiting the site is collected from, the visitors computer or computerlike unit, for example mobile phone. The cookie is saved in connection to files used by the computer’s web browser or similar program. The user can easily take part of, block and remove stored cookies if so desired.

It is very common that web browsers use cookies since they are often used for basic functions.

Cookies are used, for example, as tools to:

  • Store settings for how a web site should be shown (language, resolution etc).
  • Turn on encryption of transmission on the internet of sensitive information.
  • Allow observations of how users understand the site and thus evidence for how the website in general can be developed.
  • Connect the user’s exposure to advertising on websites to its transactions in e-commerce as a basis for calculation of remuneration to the site and ad networks.
  • Gather information about the user’s behavior to adjust and limit the content and advertising on the sites visited to these behaviors.

The behavior-based customization that is done is very important for the user experience of the internet. The advertising the user is exposed to are typically more relevant to him. The increased value of the behavior-based advertising is a significant contributor so that attractive services can be funded by advertising instead of fees.

First-party cookies and third party cookies

A distinction is made between first-party and third-party cookies.

First-party cookies are set by the website directly called by the user when he enter the site’s address by typing the text or click on a link. Third-party cookies often come from ads on the site the user has accessed. The ads are in turn retrieved from an external website. Third-party cookies are also the web analytics and traffic measurement suppliers that the site uses to allow independent companies to measure and evaluate the visitors. The measurements are used to validate the site’s information to advertisers, the number of visitors, the size of the traffic-reached target audiences and campaign outcomes. Third-party cookies are set and retrieved normally under the agreement with the called site. Agreements may take the form of a chain of mutually independent agreements where the called site does not have a direct agreement with the one who sets or retrieves the cookies.

Read more here about Google’s handling of data when their partner sites or apps are used: